Approaching the UX/UI design for Aston Martin Newport Beach’s website presented a unique set of challenges rooted in the exceptional caliber of its clientele. As the number one Aston Martin dealership in the United States, the brand attracts an audience of highly discerning, ultra‑luxury customers who expect every interaction—digital or otherwise—to mirror the exclusivity and refinement of the Aston Martin ownership experience.

I was able to elevate the dealership’s digital presence to mirror the bespoke sophistication expected by its elite audience. The site delivered smoother navigation, increased user engagement, and a measurable rise in qualified lead inquiries, while allowing efficient event registration tailored for exclusive Aston Martin customers. By aligning the online experience with the prestige of the in‑person showroom, the design strengthened the dealership’s position as the number one Aston Martin retailer in the United States.